Every chapter has been thoroughly researched to present definitive and unbiased guidelines along the critical path of developing a successful spa business.
What's inside VOLUME I:
Chapter 1: The Business Plan
Chapter 2: The Development Process
Chapter 3: Research & Feasibility
Chapter 4: Concept & Design
Chapter 5: Construction
Chapter 6: Interiors, Equipment and Products
Chapter 7: Disability Discrimination Act
Chapter 8: Branding, Marketing & PR
Chapter 9: Recruitment and training
Chapter 10: Operational Set Up
What's inside VOLUME II:
Special Report: Spa Accreditation by VisitBritain
Special Report: A golden age of Spa by Failte Ireland
Special Report: European Spa Trends by Spa Finder Inc.Chapter 1: Designing Spa Interiors
Chapter 2: Gardens and Exteriors
Chapter 3: The Spa Consultant
Chapter 4: Wet Spa - Planning & Design
Chapter 5: Wet Spa - Equipment
Chapter 6: Water Management
Chapter 7: The Operation Manual
Chapter 8: Recruitment
Chapter 9: Team Development
Chapter 10: The Spa Customer
Chapter 11: The Treatment Menu
Chapter 12: Choosing Product Partners
Chapter 13: Maximising Retail Spend
What's inside VOLUME III:
Special Report: Spa Consumers in the UK by SPATEC
Special Report: Global Trends in 2008 by SpaFinder
Special Report: UK Business Opportunities by Hawkins MuidermanGROWTH SECTORS
Chapter 1: The Medispa
Chapter 2: Combining Spa & Leisure FacilitiesBUSINESS & LEGAL
Chapter 3: Employment Contracts
Chapter 4: InsuranceSPE DESIGN
Chapter 5: Spa Lighting
Chapter 6: The Spa InteriorTECHNOLOGY
Chapter 7: Spa Websites
Chapter 8: Software & SystemsMANAGEMENT
Chapter 9: Going 'Green'
Chapter 10: The 'Spa Bible'
Chapter 11: Up-Selling
Chapter 12: Business ProfitabilityGUEST CARE
Chapter 13: The Guest Experience
Chapter 13: Maximising Retail Spend
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